Why would Apple get into a tablet market that doesn’t exist? And the TV set market has famously razor thin margins, just like the pre-iPhone mobile phone market, so there’s no way Apple would get into that.
At least you must concede that building a modern TV set (ie computer + display) is more in Apple’s wheelhouse than say, making tv shows (at least, making watchable tv shows).
And then there are the 2 old chestnuts you trot out that don’t stand much scrutiny either:
- People don’t replace their TVs very often, and the computer industry moves on so fast.
This argument makes no sense to me at all. None. If Apple thought this they would focus solely on hockey-puck style computers and never dream of building a Mac with say a 5K display where you can’t upgrade the internals and is obsolete after a year or two. But when was the last time the Mac Mini even got updated?
Plus it totally disregards the fact that people DO replace their TV sets eventually, and when they do, they might reasonably go to the store that makes the nicest displays in the world – the same store that makes every other display they own. And when such a customer does go into an Apple Store to buy one of those Apple TV things they’ve heard about, Apple has some great advice for them: “Contrary to our core philosophy, we don’t sell integrated tv products, just this small box. Go away and figure it out yourself. When you do buy a Samsung or LG or something check out Planet of the Apps, we do make that.”
2. How would an Apple TV Set integrate with American TV networks?
(Because of course, Apple only makes products for the US market.)
It’s very simple: it won’t.
