I think you are seriously underestimating just how much money Apple makes from iPhone. At this point, in terms of revenue, they are an iPhone company that makes other stuff on the side. The iPhone will keep the money-pits overflowing with cash for years (decades?) to come. Perhaps more money than Apple could even spend.

And all their non-iPhone products are consumer electronic devices – sexy consumer electronic devices – that home batteries definitely ain’t. I’m not saying it doesn’t make business sense, but it’s just not Apple. The Apple Car on the other hand…