Denial is running wild at the House of Mouse

Speaking with THR, Disney distribution chief Dave Hollis expressed his concerns at Solo: A Star Wars Story’s box-office nose-dive into the Sarlacc Pit:

“We have a lot of work to do in trying to understand this. We are all over it and will spend a lot of time digging into why things happened the way they did in various markets… There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon”

While they’re digging, they might want to think about why Disney’s other mega-franchise – the Marvel Cinematic Universe – seems to get bigger, draw more fans, and bank increasingly humongous box-office with each new film.

Why is their immediate presumtion that Star Wars films are – like Tie Fighters around a moon-sized space station – coming in too fast? Frequency doesn’t seem to be an issue with their galaxy of superheroes. Quite the reverse.

Anecdotally, most people I know (who couldn’t have told Iron Man from Doctor Strange ten years ago) can’t wait to see Infinity War Part 2, while die-hard Star Wars fans are apathetic of even catching Episode IX when it’s released on DVD.

Apparently, denial isn’t just a river in Egypt, it’s also the Star Wars executive comfort blanket.